There are four things you need for a successful sales letter campaign –
AKA: direct response copywriting.
1) A correctly-structured introduction/sales letter.
2) A good quality list of recipients.
3) A product or service that people actually want.
4) A good delivery (email client/high quality stationary and printing).
Get those elements right and you have a virtual cash cow. You can seriously see ROIs that run into 1000s%. And the best bit: depending on your offer, you can usually use the same letter for many years.
Buy once, use multiple times.
You might be looking for a simple introduction letter to send to a list of prospects. Nothing that gives the hard sell. Just a gentle approach that gives a compelling reason why that recipient should contact you. Or you might want to go all out, and close the deal there and then – something that includes a ‘buy now’ offer.
Direct response copywriting has been proven, time and time again, to be one of the most effective and low cost ways to market a product or service. It’s been around for many years, and will continue to be used until the end of time – because it works. Those long-copy sales letters you’ve seen, work. There’s no ‘art’ to it – copywriting isn’t an art, despite what some might say. Sales letters are carefully ‘crafted’ to hit the right emotional
pain-points of the reader.
I can write a short four-line email as a quick company intro, or a 10,000-word long-copy sales letter. Though, I must tell you now, as a general rule of thumb long copy has been proven to outperform short copy in most tests. But the truth is, it’s down to the demands of the project as to what length the copy should be. We can discuss what would work best for you. With short emails, it’s wise to have a link to a landing page that provides more info about the offer – I can write that too.
I strictly follow the well-established sales principles that are AIDCA. You’ve just seen the explanation of this in the heading. It is a tried and tested method that gets the response you desire. At the heart of what we’re doing is to answer one, very simple reader question: What’s in it for me (WIFM)? If we maintain our focus on that single issue, we won’t go far wrong. It’s all about solving the reader’s problem. That’s effectively what marketing is all about.
So, “how much money will I make?” I hear you ask. Well, I can’t put an exact figure on it because I don’t know your business, amongst other things. What I would say: if we have the four things I discuss, firmly in place, you should be looking at conversions of between 0.5 – 2.5%.
So, there you go. You have a figure to play with. Oh, and my prices? They start from just £150. That’s the cost of a night out for two people.
My prices are structured in order to make you profit. Remember: with me, you don’t just get a professionally written letter. You’ll get advice on design, delivery, list building, and more. I have no interest whatsoever in writing a letter that’ll be wasted. I’ve been there before and quite frankly, it hurts.
So, as part of an initial telephone consultation I’ll establish exactly if it’s even worth pursuing. Some businesses don’t take it seriously. When this happens, I walk away. There’s only one way to do this – the right way!
Convinced? Or have some questions? Let’s talk.