Knowledge and insights

If you’re considering a new website build for your small business, you’ll be interested to know that it could cost as little as £400–£500 to have it professionally written. That said, what you ultimately end up paying will depend on your budget, content requirements, and business objectives. Hiring a specialist website copywriter in addition to a web designer is a smart move. They will make sure that the words on your site succinctly convey your brand’s value, give visito

Table of contents: Defining your brand Understanding your value proposition Decide your brand’s tone of voice (TOV) Plan your website’s content / the pages you need Write your content with purpose and value Make your website content skimmable Get your content found (on-page SEO) How to write your Homepage How to write your About Us page How to write your Case Study pages How to write your Service pages How to write your Contact page Using images, graphics, and graphs (also gr