Sales methodologies

Anyone can sell… brilliantly

Standing for Knowledge, Authority, Sincerity, Understanding, and Enthusiasm, the KASUE® methodology is a perfect fit for anyone who needs to sell, is new to selling, or wants to sharpen their powers of persuasion in business.

 

I personally created KASUE®, with consultative selling at its core, drawing on nearly 40 years of real-world sales experience – from telesales and face-to-face selling to market stalls and door-to-door, not forgetting the craft of copywriting (selling using the written word).

 

Formally trademarked in 2025, KASUE® is built on qualities we all already possess – making it simple to learn, practical to apply, and effective in any sales conversation.