HX Private Clients
Web copy / elevator pitch / positioning statement
For the chosen few
HX Private Clients is a luxury lifestyle management & travel concierge members’ club, serving UHNW individuals around the globe.
Keeping things tantalisingly out of reach and making mention of ‘mysterious’ connections, was key selling its exclusivity.
To keep the HX team on the same commercial page, an elevator pitch and positioning statement were written, along with providing guidance on sales methodology.