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HX Private Clients
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It was an absolute pleasure to provide a luxury concierge copywriter service to HX Private Clients.
Requirements included website content writing and internal communications.
Luxury concierge copywriter
For the chosen few
HX Private Clients is a luxury lifestyle management & travel concierge members’ club, serving UHNW individuals around the globe.
Keeping things tantalisingly out of reach and making mention of ‘mysterious’ connections, was key to selling its exclusivity.
Additionally, to keep the HX team on the same commercial page, an elevator pitch and positioning statement were written, along with advice and guidance on sales methodology.
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