Wildfowl & Wetlands Trust
Articles / scripts / advertising
It was wild
The WWT is an international wildfowl and wetland conservation restoration charity. Their London centre required support with writing key promotional copy including press releases, short-punchy messages, advertorials, articles, and advertising campaigns. Their core goals were to increase visitor footfall and raise public awareness.
My role included carrying out lots of research, fact checking, accuracy, and working to tight deadlines.
I wrote and conceptualised two primary campaigns: ‘Discover your Wellbeing’ and ‘It’s a Wildlife’ which significantly increased visitor bookings. In addition, my International Wetlands Day articles generated significant television and press exposure, both nationally and internationally.