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Affiliate Masterclass


Long-copy sales letter / direct response

Losing all the clichés

Affiliate Masterclass needed a powerful direct response, long-copy sales letter to sell their comprehensive affiliate marketing course.


Traditionally, these types of sales letters use tons of hype and outrageous claims to persuade and call the reader to action. I used the flaws in this approach and spun it in order to build trust with the reader.


The result was a 200% increase in conversion against the control, previously written by one of the UK’s most respected direct response copywriters.

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Pages 1 to 6

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Pages 7 to 10

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