web copy / marketing
Making sweet music
Andy Whitmore is a globally-respected, platinum-selling record producer and keyboard player, credited with producing 14 top-ten hits. He’s worked with hundreds of famous artists including Malcolm McLaren, Elton John, Spandau Ballet, and Terence Trent D’Arby, to name a few.
Andy approached me to write the copy for his main production services website, and create marketing initiatives for a number of other music projects.
This resulted in his website remaining in the top-three search results for all-related Holy Grail-related search terms, and ensuring that newly released tracks made it to into the hands of the intended market.
This was achieved by loading the latest album on to a branded mini speaker, and sending directly to music company CEOs and R+D executives, which resulted in direct talks with Warner Chappell.