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Estate agent copywriter
Haart Estate Agency
Haart Estate Agents is part of the Spicerhaart Group.
They are largest independent estate agent in the UK. They needed an experienced estate agent copywriter that could change people’s minds.
Asking them to change
Maintaining a consistent supply of housing stock is a challenge for any estate agent. One method is to detract existing sellers away from their appointed agent.
I got into full real estate copywriter mode and wrote almost sixty printed sales letters and emails, persuading sellers to switch agents.
I used longer, more empathetic copy that not only increased sign-ups by 1.75% , but simultaneously reduced time-wasting enquiries by around 15%.
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