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Haart Estate Agency
Sales letters
Asking them to change
Maintaining a consistent supply of housing stock is a challenge for any estate agent. One method is to detract existing sellers away from their appointed agent.
I wrote almost sixty printed sales letters and emails, persuading sellers to switch agents.
I used longer, more empathetic copy that not only increased sign-ups by 1.75% , but simultaneously reduced time-wasting enquiries by around 15%.
![haart logo.png](https://static.wixstatic.com/media/19ca4a_a59fb6d019ad48e18406caff8452f7e6~mv2.png/v1/crop/x_4,y_0,w_392,h_310/fill/w_359,h_284,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/haart%20logo.png)
![SPH_Set_probably increased.png](https://static.wixstatic.com/media/19ca4a_c399d98eeae149018a170303c7f551fd~mv2.png/v1/fill/w_462,h_316,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/SPH_Set_probably%20increased.png)
![SPH_Unset_10 weeks.png](https://static.wixstatic.com/media/19ca4a_e7ef1810d33c4480bf270f693c79b799~mv2.png/v1/fill/w_456,h_337,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/SPH_Unset_10%20weeks.png)
![SPH_letter side strip.png](https://static.wixstatic.com/media/19ca4a_ee435af4772b454db438b9c0f0441cdd~mv2.png/v1/fill/w_190,h_620,al_c,q_85,usm_0.66_1.00_0.01,blur_3,enc_auto/SPH_letter%20side%20strip.png)
![SPH_Set_well done.png](https://static.wixstatic.com/media/19ca4a_bce3520a14e043ba9a37003faa24dbf2~mv2.png/v1/fill/w_75,h_51,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/SPH_Set_well%20done.png)
![SPH_No set_16 wks holding you back.png](https://static.wixstatic.com/media/19ca4a_545dc0db7fff4deeb8953410b09d54fe~mv2.png/v1/fill/w_115,h_93,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/SPH_No%20set_16%20wks%20holding%20you%20back.png)
![SPH_No set_Not sold yet.png](https://static.wixstatic.com/media/19ca4a_c591f2ef27e54183b107faa4e5753471~mv2.png/v1/fill/w_50,h_32,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/SPH_No%20set_Not%20sold%20yet.png)
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