PROFESSIONAL PROFILE
I’m a results-driven website & marketing copywriter with more than 15 years’ writing experience, and thirty years of sales and marketing expertise.
I’ve worked with 200+ organisations including SME, corporate, and creative agencies, and written more than 2,000 marketing assets achieving ROIs of up to 20,000%.
I’m described as easy-going, conscientious, energetic, and pragmatic. Some might say, ‘quirky.’
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I am now seeking a fresh challenge with the intent of strengthening a company’s brand mission, and exceeding its strategic and financial goals. My method includes a consultative approach, lateral way of thinking, and professional workstyle.
CORE WRITING SKILLS
Website, UX, SEO copywriting + meta data
Sales letters + press releases
Brochures, mailers + flyers
Direct response + advertising
Email campaigns + newsletters
Straplines, concepts + TOV
Product descriptions + packaging
Blog posts, articles + scripts
Content strategy + consulting
Brand development + naming
Brief writing + brief writing training
CAREER ACHIEVEMENTS
Record producer:
Studio bookings up 75%
Commercial interiors Co.:
20,000% ROI
Events entrepreneur:
Sales up 250% in 4 weeks
Domestic services Co.:
Tripled web traffic
SEO agency:
Client acquisitions up 300%
Hotel + travel photographer:
50% conversion
RELATED SKILLS
Website design, UX, wireframing + architecture
Website usability, planning + art direction
PR + marketing strategy
Consultative + B2B selling
Pitching decks + presentations
Search engine optimisation
Business development + negotiation
Digital marketing + social media
Project management
WordPress, Mailchimp and various CMS
Freelance Website & Marketing Copywriter
May 2008 - present
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I fit seamlessly into any sales or marketing mix, bringing with me a consultative approach, lateral thinking, and flexible workstyle. My experience spans multiple organisational types and TOVs.
Sectors include:
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Property, home improvement, building, architecture
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Technology, AI, recruitment
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Training, consultancy, CRM
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Sales, marketing, management
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Urban farming, conservation, sustainability
Bond Media Ltd
Lead Copywriter & Content Strategist | June 2021 – present
Bond Media is a full-service digital agency serving top brands and entrepreneurs.
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In addition to enabling a complete content writing service, I am instrumental in helping to develop and close new business.
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Liaising directly with clients, helping them form watertight briefs, and delivering a no-fuss copywriting solution
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Vastly opened up the market by creating content writing packages to fit every budget and requirement
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Consulting at C-level – guiding brands towards achieving their strategic goals whilst empowering them with knowledge
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Working with designers to ensure messaging and calls to action are optimally displayed
Wildfowl & Wetland Trust (WWT) London
Marketing Copywriter | June 2021 – July 2022
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The WWT is an international wildfowl and wetland conservation charity. Their London centre required support with writing key promotional copy.
Core goals: increase visitor footfall and raise public awareness.
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Writing articles, press releases, short-punchy messages, advertorials, and advertising campaigns
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Worked directly with the Marketing & Communications Manager, pitching ideas, and developing concepts
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Included lots of research, fact checking, accuracy, working to tight deadlines
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Succeeded in attracting multiple TV & Press companies, generating national + international exposure
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Wrote outdoor advertising campaign that greatly increased bookings during pandemic
Haart Estate Agents
Direct Response Copywriter | Since June 2020
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SpicerHaart is the UK’s largest independent estate agency group.
They require highly-persuasive sales collateral that stands out in a crowded marketplace.
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Core goals: persuade sellers to switch agents, and potential buyers to register.
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Writing email campaigns, printed sales letters, and internal comms
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Liaised with CEO, reported to Head of Digital Media, Operations Manager, and various Marketing Managers
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Involved defining key messages for niche markets and demographics whilst keeping copy fresh and unique
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Campaigns significantly outperformed control, and resulted in more than 50 supporting sales letters to date
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Responded rapidly to market changes and seized opportunities to win new clients
Ricoh UK
Lead Copywriter | May 2014 – July 2015 (temporary contract)
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Ricoh is a Japanese multinational electronics company with a $16B annual turnover.
Their UK operation specialises in technology and workplace business solutions.
They needed a lead copywriter with a consultative approach to help them maintain a competitive edge, and to simplify and promote a series of complex offerings.
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Writing brochures, mailers, white papers, adverts, video scripts, email campaigns
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Worked with sales managers, and marketing managers to bring ideas to life in a fast-paced environment
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Brought a unique set of ideas to the table for each product, and challenged thinking in order to find the best solution
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Sales experience became an essential driver in identifying key USPs in each offer
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Became the ‘go-to’ for anything tone of voice, and trained managers in creating water tight briefs
Tesco Stores
Creative Copywriter | Temporary contract - 2013
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Was instrumental in the success of Tesco’s One Voice campaign.
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A storytelling initiative created to engage more with their customer base.
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Writing and conceptualising in-store messaging and micro stories
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Worked with Art Directors and Product Marketing Managers against tight deadlines and strict protocols
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Specialised in writing powerful, engaging, and witty alcohol and world food messages
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Proactively brought fresh ideas to the table, working with designers to present them in situ
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Became a valuable resource, helping other stakeholders to find creative solutions to their strategic problems
