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jim morrissey

cv

PROFESSIONAL PROFILE    

 

I’m a results-driven website & marketing copywriter with more than 15 years’ writing experience, and thirty years of sales and marketing expertise.

 

I’ve worked with 200+ organisations including SME, corporate, and creative agencies, and written more than 2,000 marketing assets achieving ROIs of up to 20,000%.

I’m described as easy-going, conscientious, energetic, and pragmatic. Some might say, ‘quirky.’

I am now seeking a fresh challenge with the intent of strengthening a company’s brand mission, and exceeding its strategic and financial goals. My method includes a consultative approach, lateral way of thinking, and professional workstyle.

CORE WRITING SKILLS

 

Website, UX, SEO copywriting + meta data

Sales letters + press releases

Brochures, mailers + flyers

Direct response + advertising

Email campaigns + newsletters

Straplines, concepts + TOV

Product descriptions + packaging

Blog posts, articles + scripts

Content strategy + consulting

Brand development + naming

Brief writing + brief writing training

CAREER ACHIEVEMENTS

 

Record producer:

Studio bookings up 75%

Commercial interiors Co.:

20,000% ROI

Events entrepreneur:

Sales up 250% in 4 weeks

Domestic services Co.:

Tripled web traffic

SEO agency:

Client acquisitions up 300%

Hotel + travel photographer:

50% conversion

RELATED SKILLS

 

Website design, UX, wireframing + architecture

Website usability, planning + art direction

PR + marketing strategy

Consultative + B2B selling

Pitching decks + presentations

Search engine optimisation

Business development + negotiation

Digital marketing + social media

Project management

WordPress, Mailchimp and various CMS

Freelance Website & Marketing Copywriter

May 2008 - present

I fit seamlessly into any sales or marketing mix, bringing with me a consultative approach, lateral thinking, and flexible workstyle. My experience spans multiple organisational types and TOVs.

Sectors include:

  • Property, home improvement, building, architecture

  • Technology, AI, recruitment

  • Training, consultancy, CRM

  • Sales, marketing, management

  • Urban farming, conservation, sustainability

Bond Media Ltd

Lead Copywriter & Content Strategist | June 2021 – present

 

Bond Media is a full-service digital agency serving top brands and entrepreneurs.

In addition to enabling a complete content writing service, I am instrumental in helping to develop and close new business.

  • Liaising directly with clients, helping them form watertight briefs, and delivering a no-fuss copywriting solution

  • Vastly opened up the market by creating content writing packages to fit every budget and requirement

  • Consulting at C-level – guiding brands towards achieving their strategic goals whilst empowering them with knowledge

  • Working with designers to ensure messaging and calls to action are optimally displayed

Wildfowl & Wetland Trust (WWT) London

Marketing Copywriter | June 2021 – July 2022

The WWT is an international wildfowl and wetland conservation charity. Their London centre required support with writing key promotional copy.

 

Core goals: increase visitor footfall and raise public awareness.

  • Writing articles, press releases, short-punchy messages, advertorials, and advertising campaigns

  • Worked directly with the Marketing & Communications Manager, pitching ideas, and developing concepts

  • Included lots of research, fact checking, accuracy, working to tight deadlines

  • Succeeded in attracting multiple TV & Press companies, generating national + international exposure

  • Wrote outdoor advertising campaign that greatly increased bookings during pandemic

Haart Estate Agents

Direct Response Copywriter | Since June 2020

SpicerHaart is the UK’s largest independent estate agency group.

 

They require highly-persuasive sales collateral that stands out in a crowded marketplace.

Core goals: persuade sellers to switch agents, and potential buyers to register.

  • Writing email campaigns, printed sales letters, and internal comms

  • Liaised with CEO, reported to Head of Digital Media, Operations Manager, and various Marketing Managers

  • Involved defining key messages for niche markets and demographics whilst keeping copy fresh and unique

  • Campaigns significantly outperformed control, and resulted in more than 50 supporting sales letters to date

  • Responded rapidly to market changes and seized opportunities to win new clients

Ricoh UK

Lead Copywriter | May 2014 – July 2015 (temporary contract)

Ricoh is a Japanese multinational electronics company with a $16B annual turnover.

Their UK operation specialises in technology and workplace business solutions.

 

They needed a lead copywriter with a consultative approach to help them maintain a competitive edge, and to simplify and promote a series of complex offerings.

  • Writing brochures, mailers, white papers, adverts, video scripts, email campaigns

  • Worked with sales managers, and marketing managers to bring ideas to life in a fast-paced environment

  • Brought a unique set of ideas to the table for each product, and challenged thinking in order to find the best solution

  • Sales experience became an essential driver in identifying key USPs in each offer

  • Became the ‘go-to’ for anything tone of voice, and trained managers in creating water tight briefs

Tesco Stores

Creative Copywriter | Temporary contract - 2013

Was instrumental in the success of Tesco’s One Voice campaign.

A storytelling initiative created to engage more with their customer base.

  • Writing and conceptualising in-store messaging and micro stories

  • Worked with Art Directors and Product Marketing Managers against tight deadlines and strict protocols

  • Specialised in writing powerful, engaging, and witty alcohol and world food messages

  • Proactively brought fresh ideas to the table, working with designers to present them in situ

  • Became a valuable resource, helping other stakeholders to find creative solutions to their strategic problems

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